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Workshops at UIKonf 2020

UIKonf is an independent conference for serious iOS developers

How to set up App Store Optimization (ASO) and Apple Search Ads (ASA) processes to increase your app’s visibility and conversion

Moritz Daan
Kevin Bravo

Presenter: Phiture represented by Kevin Bravo and Mathew Parry
Date: Wednesday, 29th May
Location: BetaHaus Neukölln, Harzer Straße 39, Berlin 12059
Time: 10:00 am
Duration: 3 h
Fee: 149€

Phiture is a leading ASO/ASA & Retention agency working with top brands like Headspace, Adobe, and Deezer. They will share their unique take on how to drive growth through methodical processes for experimenting in ASO and ASA. The topics that will be covered range from how to build a conversion optimization loop to ASA campaign setup & automation, and more.


  • Quick ASO intro
  • How to leverage the ASO stack framework
  • Recommendations & strategy around keywords optimization
  • Conversion Optimization Loop: How to build systematic processes for experiments
  • Apple Search Ads introduction & Campaigns setup
  • How to set up goals and run smart measurements on campaigns
  • Build processes and automated rules for ASA
  • How to use ASA campaigns to empower your ASO strategy (creative sets, etc.)

About Kevin Bravo

Kevin has honed his technical and strategic skills in various startups and environments all over Europe. A regular speaker at conferences involving Growth hacking, mobile app development, analytics and marketing, Kevin now brings in his broad range of expertise to work both as a Growth Consultant and an innovation catalyst at Phiture. Kevin is also a keen Magic student and is seriously handy with a pack of cards.

About Moritz Daan

Moritz built and successfully exited two games companies in his early years, publishing several well-known online games in Europe before completing his Master’s degree in Law. Moritz - together with Phiture co-founder Andy - led the growth team at SoundCloud. As a founding partner, Moritz has helped Phiture’s clients with countless ASO efforts and growth consulting - while also authoring the industry-acclaimed Advanced ASO book.

Sensor: How to develop apps with a state of the art architecture

Mounir Dellagi
Philipp Schöne

Presenter: Mounir Dellagi & Philipp Schöne
Date: Monday, 27th May & Tuesday, 28th May (repeat)
Location: mytaxi Boat Stage, RadialSystem
Time: 14:15
Duration: 2 h
Fee: free

A good architecture like MVVM makes it easy to separate the view from the business logic. But how do you manage the state? Do your presenter, interactor or view model use unidirectional data flow? Do you have a single source of truth of your state? Is you code easy to test and refactor? What about Referential Transparency?

We would like to show case how we jazzed up MVVM by adding a state machine and ideas from Redux to solve all our state related troubles. In this workshop we will develop a simple rating screen, complex enough to demonstrate how easy and clean state management can be and we will answer all the questions we posed above.

Your conference ticket already includes this workshop.

Unconscious Bias

Inka Kretschmer

Presenter: Inka Kretschmer
Date: Wednesday 29th May
Location: BetaHaus Neukölln, Harzer Straße 39, Berlin 12059
Time: 11:00 am
Duration: 2 h
Fee: 30€ (suggested)

Unconscious Bias Workshop

Everyone talks about the benefits of diversity and inclusion in our ever so fast-moving world. But what do we actually mean by diversity? What does an inclusive workplace look like? And more importantly, what gets in the way of us building an inclusive culture?

These are the questions we’ll explore in this interactive session. You’ll learn about unconscious bias as well as the impact it has on you and your decision-making. In the second half of the session, we’ll explore practical actions for taking a more inclusive approach and what difference we can bring to our (working) environment.

The number of participants is limited to 30 and you can get your ticket here. We are offering this workshop on a PWYW basis and recommend 30 Euros per person. All proceeds will be donated to charity.


Inka Kretschmer is a consultant, leadership coach & public speaker with 15 years of experience, working across the globe with large corporations and fast-growing new tech companies. Her focus is on leadership development driven by a strengths-based approach, fostering emotional intelligence. She also works closely with organisations enabling them to embrace a diverse and truly inclusive culture. A true international, Inka has lived for many years in China, France and the UK and has worked in more than 20 countries on 4 continents.

Public Speaking [SOLD OUT]

Jeff Watkins

Presenter: Jeff Watkins
Date: Saturday 25th May
Location: tbd
Time: 9:00 am
Duration: 6 h
Fee: 100€ (suggested)

Public speaking Workshop

This workshop will teach you the skills you need to feel confident whether you’re pitching an investor, proposing a project to a client, or getting up on stage at a conference or meet up. Learning how to thrive in the spotlight is an essential part of taking your career to the next level.

In the morning session, students will learn the basics of creating a compelling presentation. They’ll learn how to understand their audience to ensure what they’re saying doesn’t fall on deaf ears.

In the afternoon session, students will explore the basics of using gestures, body language, motion, and their voice to be better communicators. They’ll also learn techniques to encourage confidence in front of an audience. There’s plenty of opportunity to practise. It’s not just theory.

Because our community is always in need of a diverse selection of voices, if you feel you’re a member of any under-represented group in our industry, Jeff has agreed to pay your tuition himself. Please contact scholarships@speakersunion.org for more details.

The full ticket price is 100 Euro and all proceeds will be donated to a charity organization.


Jeff Watkins is an iOS developer living with his daughter and four cats on beautiful Bainbridge Island, Washington. In the past he’s been an itinerant Javascript teacher with his fingers stained by dry erase markers. He lost his fear of public speaking in front of standing room only audiences of more than a thousand fellow engineers. He prefers speaking on non-technical topics at more intimate venues now. His mission is to help make public speaking a common part of the engineer’s toolkit.

In addition to these workshops, the last day of UIKonf will host an unconference-like get-together where everyone can share their knowledge in self-organized labs. If you want to offer a workshop as well, get in touch with us.

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